Experience
Hosting a panel in Sofia, Bulgaria (click for more information, new page)
The MBA Tour (Concord, MA & Toronto, ON)
September 2014 - January 2019
Director
Hop Online Ltd. (Sofia, Bulgaria)
November 2013 - August 2014
Management and Organizational Consultant
Access MBA and Access Masters Tour (Sofia, Bulgaria)
November 2011 – November 2013
International Account Manager
LearnHub, division of Educomp Solutions Ltd (Toronto, Canada)
August 2009 – October 2011
Account Manager
Aimia, formerly Carlson Marketing (Toronto, Canada)
August 2008 – August 2009
Account Coordinator, Enhancement Services Division
Athletes World Canada, formerly division of Bata Shoes (Toronto, Canada)
May – August 2006; May – August 2007
Marketing Coordinator
Athletes World Canada, formerly division of Bata Shoes (Cambridge, Kitchener, Waterloo, Guelph, Toronto)
October 2002 - May 2009
Sales Associate
Education
Wilfrid Laurier University, Waterloo, Ontario, Canada
Bachelor in Business Administration (Honours) 2004-2008
Canadian Marketing Association, Toronto, Ontario, Canada
Direct Marketing Certificate, 2009
September 2014 - January 2019
Director
- The MBA Tour is a high quality information source regarding MBA admissions, a division of GMAC. The events emphasize personal interaction between prospective MBA students, business school admissions representatives, alumni and other like-minded education enthusiasts. Established in 1993, we have built our reputation based on representing top business schools from North America, Europe, Asia, and South America at more than 60 annual events around the world.
- Worked closely with universities & business schools in Canada, USA, Australia, New Zealand, Singapore, China, Japan, Korea, Malaysia, and Europe to develop and execute strategies to target, market, and recruit quality MBA & specialty Masters candidates to their programs. Frequent travel to meet recruiting, admissions, and marketing teams to build relationships.
- Development and enhancement of marketing partnerships and strategy to constantly adapt to markets in which The MBA Tour is traveling around the world.
- Traveled to events globally while leading logistics and touring aspects of events; met candidates and valuable partners to enhance relationships.
- Worked closely to help maximize value from The MBA Tour's tools and website in order to enhance experience on-site at events.
Hop Online Ltd. (Sofia, Bulgaria)
November 2013 - August 2014
Management and Organizational Consultant
- Hop Online is a full-service search marketing agency recommended by MOZ and a Google AdWords Certified Partner. Hop focuses on SEO and Content Marketing.
- Business development focused on the higher education sector.
- Worked with the management team to find new candidates for joining the organization, specifically those who have international experience and high-level English skills.
- Developed relationships with other marketing firms not offering specifically Content Marketing & SEO to outsource to Hop Online.
Access MBA and Access Masters Tour (Sofia, Bulgaria)
November 2011 – November 2013
International Account Manager
- Extensive business development for new international markets, focusing on top schools in: USA, Canada, China, Hong Kong, Singapore, Korea, UK. Top new clients included Northwestern University - Kellogg, Ohio State University, HKUST, CEIBS, Georgetown University, Cornell University, The University of Edinburgh.
- Created a new strategy for approaching these markets as the company had not been successful in those markets previously.
- Simultaneously became responsible for existing clients in the North America/Asia regions. Clients included Duke University, McGill University, Hult International Business School among 30 in total.
- Grew revenue in all accounts, including a 60% increase in the biggest client from €160,000 per year to €260,000 per year. Launched brand new services among different clients.
- Developed standardized processes for new clients to work with the organization successfully.
- Moved to Bulgaria from Canada directly to work in the Sofia-based office.
- Managed relationships while traveling extensively to participate in events and client meetings.
LearnHub, division of Educomp Solutions Ltd (Toronto, Canada)
August 2009 – October 2011
Account Manager
- Managed all clients, including international universities and colleges, as well as advertising from other organizations in the education industry.
- Responsibilities included: New client development, initial setup, revenue & invoicing, contract renewals and negotiation, website management, and student applications & enrolment. Client list grew from 22 in August 2009 to greater than 100 in 2011.
- Worked closely with LearnHub’s India office to ensure client deliverables were met, primarily including enrolments and number of leads sent on a monthly basis.
Aimia, formerly Carlson Marketing (Toronto, Canada)
August 2008 – August 2009
Account Coordinator, Enhancement Services Division
- Spearheaded a major process that saw over $70,000 in annual cost savings for Carlson and increased value for a major client.
- Constructed profitability analysis to make key recommendations to increasing Carlson and client revenue.
- Managed day-to-day client business, such as campaign setup and analysis, client requests, and developing strong relations with clients and internal stakeholders. Clients included the Bank of Montreal, Citibank, PC Financial, and Chase Bank.
Athletes World Canada, formerly division of Bata Shoes (Toronto, Canada)
May – August 2006; May – August 2007
Marketing Coordinator
- Instrumental in developing the new E-Commerce site, as well as added valuable improvements to increase traffic and sales.
- Leveraged extensive product knowledge to launch & promote products throughout 140 stores across Canada and was consulted frequently on product selection, store communications, and brand positioning.
- Directed a variety of projects including a manual for the new E-Commerce website, multiple in-store events across Canada, new promotional tools, and product photography & editing.
Athletes World Canada, formerly division of Bata Shoes (Cambridge, Kitchener, Waterloo, Guelph, Toronto)
October 2002 - May 2009
Sales Associate
- Sales associate and keyholder in multiple stores over a 6+ year period.
- Consistently achieved top sales in store and in region, using strong product knowledge skills to sell top-end products from brands such as Nike, Adidas, Puma.
- Consulted frequently by colleagues for product knowledge support and sales training, including being called upon by District Manager to lead sales training in brand new stores in the region.
Education
Wilfrid Laurier University, Waterloo, Ontario, Canada
Bachelor in Business Administration (Honours) 2004-2008
- Specialization in Marketing during final year of studies, courses including: Consumer Behaviour, E-Business Marketing, Services Marketing Management, Marketing Strategy.
- Achieved top marks in senior years.
- Elective courses over course of studies included: Greek History, Roman History, numerous Political Science courses.
Canadian Marketing Association, Toronto, Ontario, Canada
Direct Marketing Certificate, 2009
- Enrolled and lead a team of 6 colleagues to join the marketing certificate program.
- Engaged with other participants and lead many discussions around the topics while in-class.
- Course topics included: Media, Offers & Calls to Action, Acquisition vs Retention Marketing.
- Graduated with distinction following major group project and final examination.
